Marketing

March 1, 2012

Lead Generation – A Case Study

A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any […]
April 24, 2012

Introduction to Social Shopping

When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if […]
June 5, 2015

Media – Brand Wars

In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched […]
September 22, 2015

Digital Transformation – Substitute Products Displacing the Industry

If you apply Michael Porters five forces model to the telco industry, you would rightly arrive at the tipping point – which today the industry calls […]