Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until Friday to catch up with themselves.
A plan could be defined as a series of steps to be carried to accomplish the goal. Like for any other marketing activities Email campaign also requires proper planning.
- Defining the target audience.
- Penning down the right message.
- Fixing the right subject line.
- Finalizing the date and time for the launch.All includes in the process of email marketing. The provocation behind this blog has been some of the clients who wanted to launch a campaign on a Friday evening.A logical analysis of going live on an email campaign on a Friday evening directly impacts the open rate and the click through rate. Last several years of experience and a research has proved it. Some of the key factors which results in a poor result are: A weekend mood swing of the general audience who will turn away from their Laptops to catch up with their personal life.So if you are looking at launching your campaign on a Friday, think twice because you are shelling out a lot of cash, effort and time on it.
This is again subject to the industry and the target audience you are focusing on. Please keep visiting regularly for more.